I’m a creative strategist / cultural researcher / writer specialized in analyzing socio-cultural trends and bringing fresh methods and people-centered perspective to innovation, design and communication processes. I have worked with New York based trends and advertising companies such as PSFK and Anomaly and with Finnish companies including Miltton PR and EuroRSCG. While still living in Finland I designed media strategies as a planner in Happi Mindshare for a broad range of clients and did research projects for non-profit organizations and governmental agencies such as National Consumer Research Center. Natively Finnish, currently breathing the air of Brooklyn, New York, I look forward to finding interesting new collaborations, challenges and contacts both in the US as well as in Finland. Loving the term slash / slash generation I always hope to add more slashes and titles after the previous ones so check my LinkedIn profile to see how I’m doing!